Used Car Markets Rising Fast

Used Car markets around the nation are reporting better than average sales for the first quarter. With the increased sales come two dynamics...lower supply and rising prices.

Used car supply is dwindling and dealers and end consumers are paying more for these used cars. Dealers may appear to be more profitable due to the increase in prices, but that is just not the case.

The shortened supply is affecting the auctions where dealers pick up much of their used car inventory. If the dealers pay more, the customer in turn pays more, but there is little to know additional profit for the dealer.

The rising prices do not seem to be affecting the sales volume on used car sales. Many dealers are posting much higher sales volume numbers on used cars versus there new car sales.

A Honda Dealer, that is accustomed to selling 60% new cars and 40% used, might find the tables turned and the used car sales volume out pacing the new. This is good for the short run, but in the long run, this is not helping the auto manufactures. New car sales need to be ramped up in order to stem the negative tide.

Various markets, not just isolated markets, around the country are reporting these trends. Used Cars Cincinnati Dealers are seeing this citywide. So too are other markets in Ohio such as Dayton and Columbus.

Search Engine Marketing companies are beginning to tailor more and more of their efforts towards the used car market. Dan Mercurio, President of Elite Search Engine Marketing and DealerLinkUSA says that the current market model points drastically towards used cars and their focus has escalated in the used car sector.

The used car phenomenon has reached the West Coast where Los Angeles Toyota Dealers are also seeing similar trends. Even in the more affluent markets, used cars are taking a stronghold on the automotive sales landscape.

The times have certainly changed. Used Cars is not just a funny movie from the eighties anymore.